SSP Electrical
8–12+
Solar & EV Jobs Per Month
Consistent bookings from targeted campaigns
$10K–$15K
Average Job Value
High-ticket solar installs
$180K+
Monthly Job Value
Generated from booked work—not just leads
SSP Electrical is a Christchurch-based electrical company specialising in solar installations and EV charger setups.
To generate consistent demand for higher-value work, we launched targeted campaigns focused on homeowners actively looking for solar and EV solutions. Alongside this, we implemented a structured follow-up system to ensure enquiries were handled quickly and converted into booked jobs.
Industry
Location
Christchurch, New Zealand
Service
Solar & EV Charger Installations
SSP Electrical had previously worked with a marketing company, but despite running campaigns, it wasn’t translating into real jobs. Leads were inconsistent, and more importantly, they weren’t turning into actual work, making it difficult to justify the spend or rely on it as a steady source of business.
Like many trade businesses, they were still relying on referrals and word of mouth to keep work coming in, with no predictable pipeline—especially for higher-value services like solar and EV charger installations.
The goal wasn’t just to generate more enquiries. It was: to turn marketing into a consistent source of booked jobs.
After restructuring the campaigns and implementing a proper follow-up system, SSP Electrical began seeing a steady flow of enquiries that actually converted into work.
Instead of leads going nowhere, enquiries were now coming from homeowners actively looking for solar and EV installations, making it easier to turn conversations into booked jobs.
With faster response times and consistent follow-up in place, more opportunities were captured instead of lost.