We’re transforming Common Ground’s site into a fast, mobile-first lead engine and pairing it with high-intent Google Ads. The legacy site had an inconsistent layout—key info and the footer/navigation were out of place—so calls and quote requests were getting lost. We rebuilt the structure with clear service pages (Emergency, Switchboards, EV Chargers, Lighting), strong trust signals, and one-tap call/quote CTAs, then wired GA4 + call tracking. With search campaigns driving to matching landing pages and call ads for urgent jobs, the goal is a steady flow of qualified enquiries, reclaiming demand from competitors and setting the business up for scalable growth.